September 18

24.


10:30 - 14:00, University of Mannheim, Room SO 418, Mannheim

Workhop with the MD of PERI

Topic “Defying adverse market conditions”


The PERI Group is the largest international producer and provider of formwork and scaffolding systems.

On September 24, 2018 a selected group of students will have the opportunity to meet Alexander Schwörer (Managing Director Sales) in a laid back atmosphere. You will learn more about the company and work on a real-life case study dealing with the topic of adverse market conditions and how to defy them. Afterwards, there will be a joint Get-together.

WHO: Bachelor, Master & PhD students (enrolled at the University of Mannheim)
LANGUAGE: English
HOW: Apply until September 17, 2018 with a short letter of motivation & your CV (German or English) to: workshops@bwl.uni-mannheim.de

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October 18

25.


16:00, University of Mannheim, Room O 048, Mannheim

Beiersdorf Workshop

Winning the digital race: Develop your own digital marketing strategy.


Bye bye TV, hello Internet. The way we do marketing has changed rapidly over the past couple of years. Having endless opportunities in the digital world, how do you find out what’s right for your product and campaign? Working in groups you will develop a digital marketing campaign by defining your target group, what channels you want to use and how, and finally understand your competition to come up with a main communication strategy.

Who: Bachelor and Master students of Business Administration & Culture & Economy can apply.
Language: English
How: Apply with your CV (German or English) until October 15, 2018 to: workshops@bwl.uni-mannheim.de

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